DEVELOPING A UNIQUE STYLE AND ADDITIONAL PRODUCTS
From the very beginning, the Van Cleef & Arpels brand has been creating a unique style. It is distinguished primarily by its love of symmetry, cubist shapes, and intense colors. She eagerly reached for colorful precious stones, also multicolored gems. A novelty was the use of colored enamels, varnishes, and exotic materials in jewelry. A breakthrough that helped the brand to promote itself in the world was the launch of everyday items decorated with precious stones. Customers love cigarette cases and combs made in their studios. They also introduced the minaudière – a unique, richly decorated box for women’s trinkets. Ladies quickly fell in love with it, it contained a comb, jewelry, or lipstick.
However, the brand did not stop and continued to develop dynamically. She became famous for winning a patent on “Serti Mysterieux”, a unique, invisible way to fix stones. The method of setting stones was patented in 1935. It is based on a net, invisible to the naked eye, attached to special grooves. The technique gives spectacular effects, the gemstones look as if they are not attached at all. There is only one disadvantage to “Serti Mysterieux” – making jewelry using it is very time-consuming. This means that only a few pieces of jewelry are made each year.
Why is it worth buy and then sell Van Cleef & Arpels earrings?
The earrings are the least desirable. Every woman would like to have at least one pair of elegant Van Cleef & Arpels earrings in her collection. It is also a very good investment because Van Cleef & Arpels jewelry does not lose its value and you can sell Van Cleef & Arpels earrings for thousands of dollars at auctions.
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