Platr, a digital marketing toolkit, has been launched in a bid to help single-location independent restaurants compete with larger chains in their markets. According to its creators, this can be achieved through the software’s features that specifically cater to the needs of this segment.
More information is available at https://platr.co/review-requester
Chief among those features is the review requester, which allows business owners to streamline the review acquisition process. The system makes use of QR codes that, when scanned, take the customer to a dedicated review page, where they can leave a rating and comment.
“You can print this QR code and include it with a guest check or display it on a mobile phone,” a company spokesperson said, adding that by showing the code to select customers, one can increase the likelihood of getting positive feedback.
The spokesperson further stated that obtaining many good reviews is essential to stay relevant in a highly competitive industry, as consumers today sift through reviews before making a purchase decision.
“The system also allows restaurant owners to deliver a more personalized service, which is highly sought after in today’s market,” Platr’s representative added. “This level of personalization can set them apart from their competitors.”
In one study, customer service company Gladly found that consumers are expecting a type of service “that makes them feel unique”. It reported that 79% of its respondents said that they prefer personalized experience to personalized marketing, and that 77% said that they will recommend companies that offer the former to friends and family.
Platr’s early adopters have already reported seeing the benefits of the review requester to their engagements. A restaurant in Connecticut, for instance, reported going from only 42 reviews to over 280 reviews seven weeks after implementing the system.
The review requester is just one of the many marketing tools available to users upon subscribing to Platr. They can also access an automated Google listing manager, an automated social media post scheduler, and an email marketing service.
Interested parties who want to sign up for a trial period can visit https://www.platr.co/free-trial
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