Marketing giant Geeky Tech has launched a new B2B SEO service to help tech companies achieve search engine success. The company says it relies on years of experience combined with in-house testing to deliver outstanding results.
The company explains that the new service keeps the specific requirements of a B2B (business-to-business) tech company in mind.
Business-to-customer (B2C) websites need to cater to different buyer behaviour, says the agency. Their customers are looking for products they need and will often search online and buy immediately, or after a quick comparison.
On the other hand, the company explains, B2B customers have a longer buying cycle and have more options available. That is why B2B and B2C websites need to be optimised differently.
Keeping that in mind, Geeky Tech has designed a service that meets those specific needs.
With the B2B SEO services offered by the agency, customers can expect the full gamut of keyword strategy and research; technical and on-page B2B SEO; off-page B2B SEO; ongoing research, strategy, and reporting; and paid advertising.
Keyword research and strategy are extremely important, according to Geeky Tech. The agency claims that this forms the foundation of a business’s online marketing strategy. Without the right keywords, a website will never be found by either the search engine or the target audience, asserts the company.
Additionally, since B2B customers spend longer on making a decision, it is even more important to find the right keywords and to design strategically targeted content for every step in the buying cycle. That can help B2B businesses attract qualified leads that will convert, claims the agency.
The technical and on-page SEO feature includes a full website audit, combined with keyword implementation with the goal of taking customer websites “from search engine obscurity to front-page news”, according to Geeky Tech.
This feature covers all of the technical setup of a B2B technology website, including the robots.txt file, redirects, meta titles and descriptions, on-page optimisation, and more.
As part of the agency’s off-page optimisation offering, the agency promises to strengthen customers’ online presence outside of their website. That includes social media account optimisation, as well as backlink creation and press release creation and/or syndication.
The agency maintains that SEO is not a one-time activity. Instead, businesses need to constantly monitor their website’s performance and adapt their strategy to get the best results.
For that reason, the company’s ongoing reporting, strategy, and monitoring are designed to help B2B websites stay ahead of search engine updates. That, according to the agency, helps B2B tech businesses find their way to the top of the front page and stay there.
Finally, the agency also offers paid advertising as part of its B2B SEO services. Since SEO can take up to six months to show results, PPC ads can help customers achieve goals while they wait for organic traffic, claims Geeky Tech.
All in all, each feature under this service is designed to provide B2B technology businesses with the best results from their online marketing efforts.
To learn more about the company and the services it offers, please visit https://www.geekytech.co.uk/
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