Brand Authenticity Essential Part Of Marketing In Splintered Society, Says LO:LA
Discussing the role of brands in a splintered society and how they can find their target customers despite consumers being split into factions, the latest release from The Top Digital Podcast focuses on reaching and engaging customers in the most effective way.
More information can be found at https://www.thelolaagency.com/2022/11/16/the-top-digital-podcast-episode-6-nick-platt-founder-and-ceo-of-lola
Central to the conversation is the topic of brand authenticity and how companies and small businesses can navigate the complex social landscape through 2023 and beyond. LO:LA Founder Nick Platt explains that brands should find their values and remain true to what they stand for.
He states: “If they start there and understand their authentic place in the world, it allows them to start asking questions about ‘can we have a positive role in this fractured society?’”
The podcast discusses how brands are designed to serve both their staff and consumers, and their communication and marketing should be centered on how they can help customers.
Nick continues: “This fractured and divided society we’ve got, it feels like a crossroads. Looking at, politically, the way things are rolling, the division in topics makes this a crazy time. The starting point for brands begins with the question of being authentic. Brands need to understand who they are and where they come from.”
LO:LA is a creative advertising and marketing agency with offices in both London and Los Angeles. It has an experienced team of industry specialists that helps brands to engage with audiences in more effective ways and thrive in today’s ever-changing business landscape.
The agency creates content that drives ongoing growth and engagement and specializes in company identity development, innovative website design, and wide-ranging content marketing campaign creation. This involves narrative copywriting, video production, social media management, and animation.
By working with LO:LA, companies across sectors can leverage new digital marketing strategies to create a touchpoint that connects their brand to customers in new ways. Detailed analytics allow clients to optimize each campaign for greater impact and reach.
Interested parties can learn more at https://www.thelolaagency.com/2022/11/16/the-top-digital-podcast-episode-6-nick-platt-founder-and-ceo-of-lola
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