US Digital Marketing Experts 120/80 & Beacons Point Merger | Rebrand Announced

Under its new moniker, the marketing agency will help companies attract, retain, and grow their customers through digital transformation and marketing services.

More information is available at

The rebrand announcement comes as American businesses direct more of their resources into digital marketing channels, which offer a greater return on investment. The latest statistics show that companies which excel at nurturing leads through inbound marketing make 50% more sales. Furthermore, video marketing is quickly becoming the most effective customer engagement tool, with 87% of marketers reporting that it increased traffic to their website.

The way companies engage with their customers through digital media continues to evolve rapidly, meaning that many businesses do not have the in-house expertise necessary to keep up. The decades of combined marketing experience possessed by the global team at Behind the Work means that they are expertly placed to help.

The marketing professionals at Beacons Point specialized in videography, and the company was recognized as one of the top content marketing agencies in San Diego by Similarly, the Chicago-based 120/80 agency was well-known for its knowledge of data and analytics, digital paid media management, and search engine optimization. Behind the Work will pool these resources to offer a comprehensive solution to companies’ digital marketing needs.

As part of their rebrand announcement, the company assured existing clients that the management team from each agency would remain in place, offering continuity of service to repeat customers. Additionally, Behind the Work maintains an existing relationship with HubSpot, a digital marketing, sales, and service platform, as a HubSpot platinum solutions partner.

Sonny Sultani, Founder and CEO of Behind the Work, said: “It’s not every day that you get to see two groups, with such infectious energy and shared beliefs, find each other. Both groups are committed to bringing meaningful impact to our clients, and we’re excited that the new brand allows us a chance to enhance our ability to serve them in a way that we couldn’t do before.”

More information on the full range of digital marketing services offered by Behind the Work can be found at

Behind the Work

2130 Elmwood Ave.

United States

comtex tracking


Disclaimer: The views, suggestions, and opinions expressed here are the sole responsibility of the experts. No Feature Georgia Heralds was involved in the writing and production of this article.