Desktop publishing (DTP) is experiencing a significant surge in popularity worldwide, fueled by the growing trend of E-learning and the rise of E-books. DTP, the process of document creation using page layout software on desktop computers, has found applications not only in print publications but also in online content creation. Its ability to facilitate easy text formatting, typesetting, and the insertion of illustrations and graphics has made it an invaluable tool for businesses looking to enhance their visual presence.
Small and Medium-Sized Businesses Drive DTP Adoption
Small and medium-sized businesses (SMEs) are increasingly turning to desktop publishing software. Its appeal lies in advanced features, high-quality output, affordability, and user-friendliness, making it the preferred choice among end-users. This trend is propelling the growth of the desktop publishing software market.
E-books and Online Learning Fuel DTP Growth
The increasing use of online courses, virtual classrooms, edutainment, and digital textbooks has driven the global desktop publishing software industry. The rising popularity of E-books, driven by factors such as the growing number of E-reader users, better display technologies, and advancements in battery technology, is a significant contributor to this growth. By 2026, the number of E-book readers is expected to reach 1,182.8 million, with a user penetration rate of 15.0 percent.
E-learning Revolutionizes Education
The surge in online learning during the pandemic and the demand for cost-effective, easy-to-use learning systems have positively impacted E-learnings growth. The integration of artificial intelligence (AI) and machine learning in E-learning systems is a global growth driver. Notably, platforms like Coursera witnessed 2 million new subscriptions in 2021, highlighting the expansion of E-learning. With 75 percent of schools operating online in 2021, the E-learning platform is set to further drive the desktop publishing software markets growth.
Linux Operating Systems Dominate DTP Market with Cloud-Based Systems
The Linux operating system, known for its open-source nature, is a dominant player in the DTP market. Its demand is on the rise due to the increasing emphasis on open-source operating systems and the need for new applications. Attributes like data storage capacity, reliability, and system speed are driving the expansion of the desktop publishing software market. The adoption of cloud-based operating systems is expected to create lucrative opportunities, offering scalability and enhanced security.
North America Leads, Asia Pacific Grows Rapidly
North America maintains its dominance in the desktop publishing software market, owing to favorable government regulations that encourage innovation. The United States, with its numerous tech giants and early adoption of novel solutions, is the largest market in the field. The continual increase in E-book sales in the United States is expected to further boost the growth of the desktop publishing software market in the region.
In contrast, the Asia Pacific market is poised for rapid growth during the projection period. The booming EdTech industry, a growing millennial population, and increased investments in cloud computing are driving demand for education technology solutions in the region.
Market players are continuously introducing new products and forming alliances to stay competitive. Recent developments include Quark Tools launch of QuarkXPress 2022, a leading content creation and digital publishing software, and Adobes acquisition of Frame.io, a cloud-based video collaboration platform.
Some prominent players in the desktop publishing software market include Canva, Adobe, Microsoft, Quark, Venngage, Serif, Viva Distribution, Xara, The Scribus team, BeLight Software, Lucid Software, Corel, and MadCap Software.
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